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  • Robin Slick

5 Reasons to Use Matterport 3D Tours for Real Estate Marketing

Updated: Jul 18




1 INCREASED EXPOSURE


3D virtual tours allow potential buyers from anywhere in the world to view your property. This significantly expands your reach beyond local buyers and attracts a larger pool of interested parties. As we all know, most buyers begins looking for a property online.


2 CONVENIENCE & COST FOR BUYERS


3D virtual tours provide a convenient way for buyers to explore a property without physically visiting it. They can view the house at their own pace, from the comfort of their homes, saving time and effort. No additional expense is required to "visit" the property.


3 QUALIFYING LEADS


3D virtual tours attract serious buyers, those who have already seen the property virtually, and are genuinely interested. This reduces the number of in-person showings to only those who are truly interested, saving time for the seller, potential buyers, and agents who will be showing the property.


4 SHOWCASE PROPERTY FEATURES


3D virtual tours allow you to highlight the best features of your house effectively. Matterport 3D tours provide add-on features to create immersive experiences, such as 360-degree panoramic views, floor plans, and descriptive tags, all of which help to showcase the property in its best light.


5 COMPETITIVE ADVANTAGE


In a competitive real estate market, offering 3D virtual tours can give you an edge over other sellers who have not adopted this technology. Buyers may be more inclined to consider your property over others due to the convenience and immersive experience provided by the virtual tour. As an agent, a potential seller looking to possibly list with you, will be impressed that you offer this marketing tool - known now as the "go to" way to elevate your property.

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